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11 Ogos 2026, 6:41 pm

PMKS sedia saing pasaran antarabangsa

PETALING JAYA: Perusahaan Mikro, Kecil dan Sederhana (PMKS) semakin bersedia memasuki dan bersaing di pasaran antarabangsa.

Menteri Perdagangan Dalam Negeri dan Kos Sara Hidup, Datuk Armizan Mohd Ali berkata, perkara itu dilihat berdasarkan trend nilai eksport makanan proses dari Malaysia yang semakin meningkat.

Kata beliau, ia hampir mencecah RM600 juta di Emiriah Arab Bersatu (UAE) pada tahun lalu.

“Bagi tahun 2024, Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup (KPDN) akan meneruskan kerjasama dengan beberapa rangkaian pasar raya besar.

“Ini bagi tujuan penyenaraian barangan Malaysia ke pasaran luar negara selain UAE iaitu di Thailand, Jepun dan China,” katanya dalam satu kenyataan.

Terdahulu, Armizan merasmikan Program Cita Rasa Malaysia 2024 di LuLu Hypermarket, Silicon Oasis di Dubai, UAE.

UAE adalah antara negara yang terpilih bagi pelancaran program yang dianjurkan di bawah Kempen Beli Barangan Malaysia (KBBM) 2024 dengan kerjasama LuLu Group Retail Malaysia.

Mengulas mengenai program tersebut, Armizan berkata, ia dianjurkan bagi memberi peluang kepada usahawan PMKS tempatan memperkenal dan memasarkan produk mereka terutama di rangkaian pasar raya atau pasar raya besar di Malaysia mahupun di luar negara.

“Kerjasama erat bersama hypermarket asing dalam Malaysia turut dilibatkan bagi tujuan mempromosikan produk PMKS tempatan.

“Sebelum program ini dilancarkan, sebanyak 241 Stock Keeping Unit (SKU) barangan buatan Malaysia di bawah promosi KPDN yang memasuki rangkaian LuLu Hypermarket di seluruh UAE dengan nilai jualan sebanyak RM30 juta pada 2023. Ia terdiri daripada 30 buah syarikat tempatan yang mengeluarkan pelbagai produk segar, makanan dan produk penjagaan diri.

Katanya, sebanyak 44 SKU tambahan dibawa masuk daripada 16 buah syarikat yang terpilih dalam usaha meluaskan pasaran produk PMKS tempatan ke pasaran UAE. – UTUSAN

PMKS sedia saing pasaran antarabangsa

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